As mobile is increasingly integrated into the marketing mix, brands and magazine publishers are finding all sorts of ways in which to integrate mobile with their printed and on-line editions.
The recent campaign by Allure featured the large scale use of 2D bar codes which readers could scan for a chance to win beauty product giveaways, a great way introduce new products and samples.
In the UK, a leading cosmetic brand Collection 2000 and IPC Media’s weekly glossy, ‘Look’ are collaborating to engage readers and promote the Collection 2000 brand through an innovative MMS competition. Readers are invited to send picture of themselves to a mobile Short Code for a chance to win prizes including a photo shoot and chance to appear in a future edition of the magazine.
Smart phones continue to revolutionise the way in which customers use mobiles and the way in which brands and publications interact with their customers. With the right tools and processes business of sizes can take advantage of the growing use of Smart Phones to promote business and win new customers.
Smart phones continue to revolutionise the way in which customers use mobiles and the way in which brands and publications interact with their customers. With the right tools and processes business of sizes can take advantage of the growing use of Smart Phones to promote business and win new customers.
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